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Marketing Research

Degree type
Language of education
English (100%)
12 months
Tuition fee EU/EEA
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Tuition fee Non EU/EEA
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Education type
Start of program
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Application deadline
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Type of institution
Research University

Program description

This Master trains you to provide implementation needed by marketing management in complex environments, by the collection and analysis of data and dissemination of the results.

What is the effect of price promotions on company sales? How do we measure the effect of price changes on the brand choice of an individual consumer? The MSc program in Marketing Research teaches you how sound research can lead to more effective marketing decisions. More specifically, you are trained to collect, analyse and disseminate quantitative information in a systematic and objective way. By doing so, you will be able to provide invaluable input to marketing managers, who often operate in a complex and demanding environment in which they make their decisions.

The MSc Marketing Research is aimed at students with an interest in the collection and quantitative analysis of marketing data. By reporting the results and drawing conclusions, marketing researchers are able to support marketing decisions on pricing, advertising, segmentation and other marketing issues. During the course of the program, you will learn how to use state-of-the-art research methodology to become a highly trained marketing analyst.

Why Study Marketing Research?

The Master's in Marketing Research program equips you with the expertise needed to pursue a career as a highly-trained marketing analyst – where you will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision.

Acquire the ability to use state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way to improve marketing decision-making. You should be capable of analytical thinking, using statistical tools, and have a strong interest in what drives marketing outcomes.

A Tilburg University Master's in Marketing Research program offers you:

  • State-of-the-art knowledge taught by accomplished academics. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field.
  • Learning that is practice-oriented, where everything you learn is applied to real or simulated marketing dilemmas whether it is during assignments or interactive sessions with classmates and professors.
  • Scope to customize your degree with a specialization in Strategic Marketing Research for those seeking more knowledge about the marketing research process or Quantitative Marketing Research for those interested in applying their econometrical knowledge to the field of marketing.
  • Excellent career prospects with marketing research an increasingly important part of the marketing strategy in many companies. You will be qualified to pursue positions as a marketing researcher, consultant, market analyst, or to follow a PhD track.

Marketing Research Career Prospects

Career opportunities are plentiful for marketing researchers. Your expert knowledge and skills in both marketing and research methodology are sought-after by organizations, giving you the flexibility to choose which industry or specialist position to pursue your career in. 

Graduates of the Master's in Marketing Research frequently choose to work for consultancy companies where their advice is required in respect to a huge variety of products from fast-moving consumer goods to services, and in relation to marketing issues including segmentation, pricing and advertising. 

The program is also an excellent basis for an academic career in marketing, starting with a PhD. Many of our graduates go on to work in the research centers of large organizations or for reputable international universities. 

Marketing Research Related Programs

Besides the Master in Marketing Research, Tilburg University offers several other Marketing related masters such as the MSc Marketing Management program.

See which other programs are related to the Master Marketing Research

Marketing Research Scholarships

Students who would like to register for the Master in Marketing Research will need to have sufficient funds for tuition and living expenses. Getting a scholarship could be the first step towards obtaining a top MSc degree at Tilburg University.

See which scholarships you can apply for if you want to do the Marketing Research program

About Tilburg University

At Tilburg University, our mission is to inspire students and faculty members to reach their full potential, and in doing so, reap a positive impact on the society around them. Our education and research is internationally inspired and is ground breaking. Tilburg is represented among the top institutes in the international university rankings.

Tilburg University educational programs instil a broad social awareness in our students along with critical personal and professional skills. Learning and development are offered at all career levels. Research endeavours aim to advance the frontiers of knowledge on issues and subjects of direct value to society – and are actively disseminated and applied within the community with this objective in mind. We play an active part in the local community and that of the region, the Netherlands and the entire world, maintaining close contact at all levels.

More information about Tilburg University

Admission requirements

Language requirements

IELTS overall band: 6.5, IELTS listening: 6, IELTS reading: 6, IELTS writing: 6, IELTS speaking: 6, TOEFL paper based: 575, TOEFL computer based: 233, TOEFL internet based: 90

More information about Master Admission


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