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Marketing Management

Degree type
MSc
Language of education
English (100%)
Duration
12 months
Tuition fee EU/EEA
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Tuition fee Non EU/EEA
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Education type
Fulltime
Start of program
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Application deadline
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Accreditations
NVAO
Type of institution
Research University
City
Tilburg

Program description

In this Master’s program, you will link your existing knowledge in the field of economics, organisation and strategy and economic psychology to marketing theories.

Obtaining knowledge of market segmentation, insight in consumer decision making and the use of marketing instruments are the core tasks of any marketing manager. That is why these subjects form the core of the varied offer of specialised courses in the Master’s program in Marketing Management.

Marketing is a feld with many specialised disciplines, such as Brand Management, Marketing Communication and Marketing Channel Management. You will focus on issues like how to create brands, how to develop and test advertisements and how to set up new distribution channels.

As a Marketing Management graduate, you will have obtained a great deal of theoretical knowledge as well as suffcient practical skills to carry out market research. The Master’s program in Marketing Management is an academic degree program, which forms an excellent starting point for various positions in commercial management.

Why Study Marketing Management?

The Master's in Marketing Management offers aspiring marketing managers the opportunity to gain an internationally respected qualification in marketing management. Offering exceptional scope and depth to the subjects studied, your new knowledge will span everything from branding and developing advertisements to setting up new distribution channels and managing communications.

Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making and using marketing instruments. Learn how to apply theoretical knowledge to develop new and better approaches to marketing in practice.

A Tilburg University Master's in Marketing Management program offers you:

  • A world-class curriculum: designed and taught by experienced practitioners and academics from the Marketing Department at Tilburg University.
  • An ideal combination of theory and practice: you acquire the latest ideas from academic research along with insights, techniques, tools, and procedures that are used in commercial practice.
  •  The option to choose your language: the Master's in Marketing Management program is uniquely taught in both English and Dutch
  • Learning that engages and inspires: teaching methods on the Master's in Marketing Management are highly rated by both students and alumni.
  • A head start to your career: graduates of this multi-disciplinary program are in highly competitive positions to get the career they want in any number of marketing-related roles.

Marketing Management Career Prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in marketing.

Our graduates are trained marketing management professionals and prepared to enter the workforce as marketing specialists. You can expect to be qualified for a career as a product/brand manager, account manager, communications manager, commercial manager, marketing manager, sales manager, consultant, product developer or as an academic conducting marketing research for a first-class research institution. 

Various domains are available in which you can pursue your career including: consumption goods, industrial products, services, and/or consulting.

Marketing Management Related Programs

Besides the Master in Marketing Management, Tilburg University offers several other Management related masters such as the Information Management program.

See which other programs are related to the Master Marketing Management

Marketing Management Scholarships

Students who would like to register for the Master in Marketing Management will need to have sufficient funds for tuition and living expenses. Getting a scholarship could be the first step towards obtaining a top MSc degree at Tilburg University.

See which scholarships you can apply for if you want to do the Marketing Management program

About Tilburg University

At Tilburg University, our mission is to inspire students and faculty members to reach their full potential, and in doing so, reap a positive impact on the society around them. Our education and research is internationally inspired and is ground breaking. Tilburg is represented among the top institutes in the international university rankings.

Tilburg University educational programs instil a broad social awareness in our students along with critical personal and professional skills. Learning and development are offered at all career levels. Research endeavours aim to advance the frontiers of knowledge on issues and subjects of direct value to society – and are actively disseminated and applied within the community with this objective in mind. We play an active part in the local community and that of the region, the Netherlands and the entire world, maintaining close contact at all levels.

More information about Tilburg University

Admission requirements

Language requirements

IELTS overall band: 6.5, IELTS listening: 6, IELTS reading: 6, IELTS writing: 6, IELTS speaking: 6, TOEFL paper based: 575, TOEFL computer based: 233, TOEFL internet based: 90

More information about Master Admission

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