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Communication Studies

Degree type
MSc
Language of education
English (100%)
Duration
12 months
Tuition fee EU/EEA
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Tuition fee Non EU/EEA
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Education type
Fulltime
Start of program
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Application deadline
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Accreditations
NVAO
Type of institution
Research University
City
Enschede

Program description

Across the globe, organizations are working round the clock to facilitate effective communication. Are you keen to explore the limitless possibilities of this exciting profession?

The global focus on communication is fuelled not just by an insatiable demand for information. Organizations are well aware that the distribution of information is a vital component of effective operations. An organization cannot rely solely on expertise and skill: their benefits need to be communicated to the target audience. Whether saving lives or launching a new product, communication processes are the key to success.

Accordingly, there is a growing demand for communication specialists and individuals with a broad view of the world of communication. More importantly, these individuals must be able to offer practical solutions to all manner of communication problems and dare to explore uncharted territory.

As you become a communication expert, you will apply yourself to streamlining and designing communication processes and solving complex communication issues, many taken from real-life situations. You will get to grips with new media and communication technology, learn how to apply them in the modern world and assess their impact both now and in the future.

Subjects
Communication Studies consists of the following courses: Media strategies: use of telematics in organizational communication; Interface and Interaction Design; ICT, Society and Policy; Service Information of Organizations; Interactive Marketing. These courses take half of the program (30 EC).

The second half of the Communication Studies program is used for internship and/in connection with a final project and thesis writing.

Objectives
The Communication Studies program will give main attention to the use of new media and technology for communication. The graduate is competent to design and evaluate in a systematic, grounded and effective way specific modes and tools of communication: brochures, advertisements, cd-roms, mobile phones, websites, videos.

Communication Studies Specializations

Communication Studies students can choose one of the following specializations

Corporate Communication
Corporate Communication focuses on how organizations handle their internal and external communications amid the complexities of the modern world. Organizations need expert communication to interact effectively with their environment on issues such as positioning and strategy. Internally, communication resolves tensions between an organization’s goals and the interests of the people employed to achieve those goals.

Identity, image and reputation are central to corporate communication. Organizations want to create and maintain a positive image in the eyes of important stakeholders, an ambition that is more than purely external. The public image needs to reflect the organization’s identity, and managing that identity is a complicated and demanding process.

An organisation's strategic communication policy targets the interaction between internal and external communication processes as well as the possibilities of guiding these processes. Strategic communication contributes to achieving the strategic objectives of commercial and not-for-profit organisations as well as of the government. Different types of strategic objectives can be distinguished for these types of organisation, varying from commercial objectives, promotion of interest and policy development to customer relationship management. To achieve these objectives, the organisation must stay in touch with the dynamic competitive environment, respond efficiently to changes in that environment and use the appropriate means of communication at the right time and in an effective manner.

New Media and Communication
Media and Communication is all about looking to the future and tackling the challenges and questions that the media generates for academics and professionals alike.

Is online dating for losers? Can you use social networks to build a career? Is there a link between online gaming and school shootings? Information and communication technology affects the most crucial parts of our lives and influences how we relate to the rest of the world.

Fast-paced advances in technology are continuously resulting in new communication tools, and the globalizing world we live in is creating new challenges and opportunities for communication professionals. The digital revolution is fundamentally changing the way we live, work and communicate.

These are the kinds of issues you will engage with on the multidisciplinary and innovative Master’s specialization in Media and Communication. You will be encouraged to develop a broad and thorough understanding of key media issues that cut across theoretical and practical domains.

The specialisation offers you a broad overview of the interesting areas of new media and communication technology combined with the freedom of a flexible specialisation completion ('choice opportunities'). This will tailor the track to meet your individual needs and your present or future professional environment.

Marketing Communication
Marketing Communication is all about explaining, predicting and influencing consumer behaviour. Understanding the effects of advertising and marketing stimuli is central to this specialization. The focus of Marketing Communication can be summed up in a number of key questions: 

1. How do consumers acquire information from the market? Which psychological processes play a role in processing this information?

2. What kind of information best helps consumers to make decisions about products or services that have a significant impact on their lives (e.g. a new car, major surgery, a new mortgage, a holiday)? What information is best suited to promoting products that are purchased daily or routinely?

3. What role can the internet play in consumer loyalty and communication?

Communication Studies Related Programs

Besides the MSc Communication Studies, University of Twente offers a range of other related English taught master programs such as the MSc Business Information Technology.

See which programs are related to the MSc Communication Studies

Communication Studies Scholarships

Students who would like to register for the Master Communication Studies, will need to have sufficient funds for tuition and living expenses. Getting a scholarship could be the first step towards obtaining a top MSc degree at the University of Twente

See which scholarships you can apply for if you want to do the Communication Studies master.

About the University of Twente

The University of Twente focuses on the development of technology and its impact on people and society. It offers bachelor, master and postgraduate programs in the field of Technology, Behavioral and Social Sciences. University of Twente students are always encouraged to look beyond the boundaries of their own field and establish links with other disciplines.

High tech, human touch. This is what characterizes the University of Twente. Some 3,300 scientists and other professionals working together on cutting-edge research, innovations with real-world relevance and inspiring education for more than 9,000 students. The enterprising university encourages students to develop an entrepreneurial spirit and is a partner of Knowledge Park Twente.

More information about the University of Twente

Admission requirements

Previous education

Bachelor's degree in social sciences, incl. domain-specific knowledge and proficiency in social sciences research techniques and methodology.

Knowledge minimum

Skilled in use of computer applications.

Language requirements

IELTS listening: 6.0, IELTS reading: 6.0, IELTS writing: 6.0, IELTS speaking: 6.0, IELTS overall band: 6.5, TOEFL internet based: 90

More information about Master Admission

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