+ search

Communication Science: Persuasive Communication

Degree type
MSc
Language of education
English (100%), dutch (100%)
Duration
12 months
Tuition fee EU/EEA
Please enquire
Tuition fee Non EU/EEA
Please enquire
Education type
Fulltime
Start of program
Please enquire
Application deadline
Please enquire
Accreditations
NVAO
Type of institution
Research University
City
Amsterdam

Program description

This track addresses those communication processes intended to achieve specific persuasive goals, for instance, marketing communication, health education, and public information campaigns.

Courses in this track deal with understanding persuasion with emphasis on message-related factors (specialisation seminar 1 "Message strategies") and medium-related factors in persuasive communication (specialisation seminar 2 "Media strategies"). In both seminars, persuasion theory will be discussed in detail and applied to different types of campaigns. In addition, Persuasive Communication offers various electives dealing with important themes in society and academics. Studying Persuasive Communication at the University of Amsterdam Amsterdam is a fascinating, media-saturated environment. Studying in a major European centre for media research and development provides our students with a network of contacts that helps them find work after graduation, both in the Netherlands and elsewhere. Many of the programme's lecturers are researchers at the Amsterdam School of Communications Research (ASCOR) at the UvA's Faculty of Social and Behavioural Sciences. ASCOR is the largest Communication Science research institute in the Netherlands, and is among the largest worldwide.

Admission requirements

Previous education

The MSc Communication Science seeks students with a Bachelor or equivalent degree in Communication Science. Ideally, applicants will also have sufficient knowledge of research methodology.

Previous education

The MSc Communication Science seeks students with a Bachelor or equivalent degree in Communication Science. Ideally, applicants will also have sufficient knowledge of research methodology.

Grade average

Foreign applicants of the Master's programmes are expected to have an overall grade point average (GPA) equivalent to at least:
- B/3.0 (GPA US System)
- a 2nd class honours / upper division British system
- C (ECTS System)
- 7,0 (Dutch EC-System)

Grade average

Applicants of the Master's programmes are expected to have an overall grade point average (GPA) equivalent to at least:
- B/3.0 (GPA US System)
- a 2nd class honours / upper division British system
- C (ECTS System)
- 7,0 (Dutch EC-System)

Language requirements

CAE: B1, CPE: C1, IELTS overall band: 6.5, TOEFL paper based: 570, TOEFL computer based: 230, TOEFL internet based: 88

More information about Master Admission

Facebook

Share your thoughts on
studying abroad.

Join the study in the Netherlands facebook community!

Facebook

Share your thoughts on
studying abroad.

Join the study in the Netherlands facebook community!

We use non-commercial cookies only. More information. Close this message.×