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Business Studies: Marketing

Degree type
MSc
Language of education
English (100%)
Duration
12 months
Tuition fee EU/EEA
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Tuition fee Non EU/EEA
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Education type
Fulltime
Start of program
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Application deadline
Please enquire
Accreditations
Netherlands Government
Type of institution
Research University
City
Amsterdam

Program description

Interested in thinking about business in terms of customer needs and -satisfaction? Business Studies: Marketing is designed for students who wish to specialize in marketing management.

Marketing goes far beyond “selling” because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the entire business process - consisting of a tightly integrated effort - to discover, create, arouse, and satisfy customer needs." As a result, marketing is a cross functional function that is involved in innovation and value creation through developing and exploiting product and service offerings. All over the world marketing activities touch and influence people's lives, as individuals and businesses attempt to sell, buy or exchange goods and services. On the long run companies will only survive if they create value for their customers. This creates enormous challenges and opportunities for marketeers.

Admission requirements

Previous education

see also http://tinyurl.com/bachelor-list-Business-Studies

Previous education

relevant academic Bachelor's degree

Grade list

certified grade list(s) is considered in the evaluation

Entry test

GMAT

Language requirements

CAE: B1, CPE: B1, IELTS overall band: 6.5, IELTS listening: 6, IELTS reading: 6, IELTS writing: 6, IELTS speaking: 6, TOEFL paper based: 580, TOEFL computer based: 237, TOEFL internet based: 92

More information about Master Admission

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