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Business Communication and Digital Media

Degree type
MA
Language of education
English (100%)
Duration
12 months
Tuition fee EU/EEA
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Tuition fee Non EU/EEA
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Education type
Fulltime
Start of program
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Application deadline
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Accreditations
Netherlands Government
Type of institution
Research University
City
Tilburg

Program description

In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. 

You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The programme in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.

Internal communication One of the most important issues within organizations is internal communication.

  • How do teams communicate and make decisions?
  • How do people deal with conflicts within their organization?
  • How do managers use advanced business communication to motivate their employees?

These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.

External communication
In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.

  • How do organizations manage a crisis situation?
  • How do they communicate with media?
  • How do organizations improve their image through communication?
These questions will be answered during this program. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.

Digital Media
Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.

Business Communication and Digital Media Career Prospects

After completing a Master's program with a specialization in Business Communication and Digital Media, you will be able to enter the education, research or business market. You are able to analyse and consult on internal and external communication, as well as communication tools within organizations. You can pursue an international career in various national or multinational organizations. After the Master's specialization, you can specialize further, as an academic researcher.

Graduates with a specialization in Business Communication and Digital Media may find positions such as:

  • Web editor
  • Marketing Officer
  • Communications Officer
  • New Media project manager
  • Head of PR and Communications

Business Communication and Digital Media Related Programs

Besides the Master in Business Communication and Digital Media, Tilburg University offers several other specializations  within the framework of the Communication and Information Sciences program.

Specializations include: Communication DesignData JournalismIntercultural Communication, and Human Aspects of Information Technology.

See which other programs are related to the Master Business Communication and Digital Media program.

Business Communication and Digital Media Scholarships

Students who would like to register for the Master in Business Communication and Digital Media will need to have sufficient funds for tuition and living expenses. Getting a scholarship could be the first step towards obtaining a top MA degree at Tilburg University.

See which scholarships you can apply for if you want to do the Business Communication and Digital Media program.

About Tilburg University

At Tilburg University, our mission is to inspire students and faculty members to reach their full potential, and in doing so, reap a positive impact on the society around them. Our education and research is internationally inspired and is ground breaking. Tilburg is represented among the top institutes in the international university rankings.

Tilburg University educational programs instil a broad social awareness in our students along with critical personal and professional skills. Learning and development are offered at all career levels. Research endeavours aim to advance the frontiers of knowledge on issues and subjects of direct value to society – and are actively disseminated and applied within the community with this objective in mind. We play an active part in the local community and that of the region, the Netherlands and the entire world, maintaining close contact at all levels.

More information about Tilburg University

Admission requirements

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More information about Master Admission

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