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International Business Administration in Marketing and Communication

Degree type
Bachelor of Business Administration
Language of education
English
Duration
48 months
Tuition fee EU/EEA
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Tuition fee Non EU/EEA
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Education type
Fulltime
Start of program
Please enquire
Application deadline
Please enquire
Accreditations
NVAO
Type of institution
University of Applied Sciences
City
Apeldoorn

Program description

The International Business Administration in Marketing and Communication program introduces students to the aspects of companies and organizations that affect the success or the organization.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Subjects
Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.

Objectives
The International Business Administration in Marketing and Communication program is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.

Admission requirements

Please enquire

More information about Bachelor Admission

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