- Degree type
- Bachelor of Business Administration
- Language of education
- 48 months
- Tuition fee EU/EEA
- Please enquire
- Tuition fee Non EU/EEA
- Please enquire
- Education type
- Start of program
- Application deadline
- Type of institution
- University of Applied Sciences
The International Business Administration in Marketing and Communication program introduces students to the aspects of companies and organizations that affect the success or the organization.
Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.
Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.
Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!
Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.
The International Business Administration in Marketing and Communication program is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.
Admission requirementsPlease enquire
More information about Bachelor Admission