Utrecht, Netherlands, Europe


Nov 24 - 25 2023


09:00 - 17:00


2,425.00 *

The International Education Fair Netherlands 2023 is the biggest study abroad fair in Holland. With well over 11,800 unique visitors and more than 115 exhibiting institutions from over 100 countries all over the world, this is the event where Dutch students go to inform themselves about international study, gap year and internship opportunities. 

No. of visitors

International Education Fair Netherlands (Utrecht) - More than 8,500 unique visitors

Visitors include

Potential students between 16 and 30 years of age.  Lower vocational students. Secondary (international) school students. Post- and undergraduates. Young professionals and recent graduates.

This event is under being supported by the Dutch Study Abroad Organization (NUFFIC)

Why take part in the International Education Fair Netherlands?

The International Education Fair in the Netherlands (Utrecht) provides a unique opportunity to engage with enthusiastic Dutch students keen to learn about opportunities abroad. The fair has become a crucial part of the outreach strategy of  a growing number of international exhibitors. They find in this event  an unparalleled platform for communicating about international study opportunities, internships and gap year possibilities with thousands of students while still allowing for personal contact. 

See the registration section for exhibitor options.

The education fair that is loved by visitors and exhibitors alike
Exhibitors of the 2022 edition gave an 84% overall approval/satisfaction rating. 82% of exhibitors found that the fair met their expectations while 14% indicate that their expectations were exceeded. The main reason for their positive feedback was the quality and amount of visitors that they connected with during the fair. Exhibitors are also well pleased with the organization of the event as well as the information provision in the run up to the fair. 

The approval/satisfaction rating among visiting students is a (steady) 74%.  Seminars and lectures are awarded with a 75% approval score. 

Plenty of funding and scholarship opportunities
The Dutch government actively encourages international exchanges and studies abroad. Various  state funded programs make it financially feasible for students to have an international experience. Students who are entitled to student grants and loans in the Netherlands are entitled to use them anywhere in the world. In addition to student grants and loans, students can also obtain an (EU )scholarship for a study program abroad.

State of the art visitor registration
All visitors have to register prior to the event. Upon entering the exhibition ground they will receive a  personalized badge enabling exhibitors to scan the details of relevant visitors by means of a scan app. The data collected from the scanned visitors will be directly visible for you. This makes following up on leads very easy.

Ideal location
The Jaarbeurs in Utrecht is the most favorable exhibition ground in the Netherlands. Utrecht is located in the center of Holland and the fair ground is a 5 minute walk away from the train station. The fair provides a grand exhibitor floor as well as spacey lecture halls. All facilities have been designed with personal and safe engagement in mind. 

Student recruitment in the Netherlands

The Dutch education system is amongst the best performing in the world. The Netherlands consistently ranks in the top 10 in the PISA ranking. And all of the 13 Dutch research universities are ranked in the top 200 of the major international university rankings (Times Higher Education and Shanghai Jiaotong). No other country can match this. 

Dutch students have a good command of English. English is being taught from primary school onwards. Many bachelor and most master studies are taught in English. This is no surprise since Holland has had an international outlook for centuries, being the trading nation that it is.

This is reflected in the percentage of Dutch students that have an international study experience during their studies. Currently this figure stands at 24%. More than 20,000 Dutch students are studying for a degree program abroad (source: Unesco).

Pricing information (as of)

  • Fully equipped 9m2 exhibitor booth (as of) - 2425 EUR
  • Fully equipped 12m2 exhibitor booth (as of) - 3100 EUR
  • Fully equipped 18m2 exhibitor booth (as of) - 4450 EUR
  • Fully equipped 24m2 exhibitor booth (as of) - 5800 EUR
  • For early bird deals (till 31 May) - please contact us

Marketing Channels

The International Education Fair in the Netherlands is being marketed thru the following channels:

  • Google optimzed website and adword campaigns

  • Partnering with leading Dutch newspapers by means of multiple educational specials covering all of the Netherlands. Inserted in the biggest Dutch newspapers such as AD, Brabants Dagblad, Eindhovens Dagblad, De Stentor en Tubantia.

  • Effectively reach study counselors & international offices using our own database, specific mailing campaigns and by promoting our expo portfolio at study counselor meetings.

  • Various Online and Social campaigns (Facebook, LinkedIn, Instagram etc)

  • On campus promotion at universities, colleges and (international) high schools

Event Itinerary & set up

Event Itinerary

International Education Fair Netherlands – 24 & 25 November 2023

Location: Jaarbeurs Utrecht

Opening hours: 09:00 – 17:00

In-person education fair focussing on studying abroad. exhibitor booth set up.

Target audience
Potential students between 16 and 30 years of age.  

• Lower vocational students
• Secondary education (including international schools)
• Post- and undergraduates
• Young professionals and recent graduates

• Parents and supervisors
• Teachers and student counselors

Event set up 

Attend university presentations, find out all the information about different education systems and the latest enrollment information

Costs and Scholarships
Got your study expenses covered? You may be eligible for scholarships, stipends or other forms of study allowances. Talk to the experts.

You will need a place to stay. But how to secure a place to live. Talk to people who know the local situation in your coutry of interest.

Visa information
Get the latest information on travel documents, visas etc.

Meet up with university admission specialists. Get a provisional letter of admission!

Visitor info

Study abroad interests (2022 event)
Europe - 83%
North America - 55%
Oceania - 40%
Asia - 34%
Caribbean - 32%
Central America - 31%
South America - 29%
Africa - 23%
Middle East - 12%
Courses of interest (2022 event)
Academic exchange / minor
Associate Degree

Exhibitor info

Netherlands Students Studying Abroad in Higher Education (source: UNESCO Institute for Statistics)
At this point a total number of 19,285 Dutch students are studying abroad. These are the most popular study abroad destinations for students from the Netherlands:

Popular study destinations among Dutch students
Belgium - 4,275
UK - 3,669
Germany - 2,162
Germany - 2,086
Turkey - 741
Austria - 576


Previous editions of the International Education Fair in the Netherlands have been attended by some of the leading international universities, colleges and business schools, including:

EU business school
IE business school
KU Leuven
Mendel University
Bucks New University

Enquiry form

    If you would like to reserve your spot at the International Education Fair in the Netherlands or if you want to receive detailed information including a price quote, please fill out the pre-registration form below. Definite pricing information is to be published shortly. Submitting this form is obligation free!

    Booth and exhibitor options
    SOLD OUT Fully equipped 9m2 exhibitor booth at the Netherlands Education Fair (as of) - 2425 EUR
    SOLD OUT Fully equipped 12m2 exhibitor booth at the Netherlands Education Fair (as of) - 3100 EUR
    SOLD OUT Fully equipped 18m2 exhibitor booth at the Netherlands Education Fair (as of) - 4450 EUR
    SOLD OUT Fully equipped 24m2 exhibitor booth at the Netherlands Education Fair (as of) - 5800 EUR
    Send me information about early bird registration deals

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