Creating Communication Campaigns

Hanze University of Applied Sciences Groningen

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Program description

This course is aimed at developing your skills in analyzing and creatively solving communication problems by means of a communication campaign.

You will learn what an organizational and communication problem is, how you can research such a problem. You will put develop a (marketing) communication campaign for an external client and produce a number of tools (video + print media) needed to execute this campaign. All this will be done in international project groups, about half of the participants will be Dutch, the other half will come from all over the world.

Subjects
Communication theory, communication skills, media theory, media practical, research methods, communication planning and production of media, marketing communication planning, intercultural communication competencies, ICT skills.

Objectives
Students have learned the theory and mastered the skills they need in order to set up, carry out and assess a communication campaign.

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Admission requirements

Previous education

Must have completed first year of (communication) study, including communication theory.

Language requirements

IELTS overall band: 6, TOEFL paper based: 550, TOEFL computer based: 213, TOEFL internet based: 80