Applied Communication Science

Wageningen University and Research Centre

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Program description

The program aims to deliver communication professionals who integrate perspectives of scientists in society. With a focus on societal themes like food, health, natural resource management and land use

The programme studies the role of communication in innovation processes within several fields of the life sciences, including nature, environment, water, nutrition and health and biotechnology. Within these areas, complex processes of scientific and technological change are constantly taking place. These developments will pose new questions for society, such as to what extent is nature manageable, what value do functional foods have, what are the benefits and risks of gene technology, or what impact does climate change have? To analyse such issues, an integrated approach needs to be adopted that involves social science and technical innovations, fulfilling an intermediary role to enhance multi-disciplinarity and interactive cooperation. At the same time, society is changing. Across the world, we can observe the effects of increasing globalisation, liberalisation, and individualisation. Complex processes of change involve different perspectives and perceptions of the various people involved. Societal processes like climate change, poverty, disease or ecological degradation require appropriate solutions that integrate insights from all kinds of disciplines and stakeholders.

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More information about Master Admission